Title: Social Media Manager

Application Review Date: December 19, 2025

Campus Location: Radford City - Main Campus

Work Authorization: Radford University employs individuals who are legally authorized to work in the United States. Applicants requiring new H-1B visa sponsorship will not be considered.

Job Description

The Social Media Manager is responsible for organizing, developing and implementing a dynamic social media strategy to advance the university's strategic goals, priorities and messaging and increase brand equity.

In this position, the manager will conduct research to create informed and compelling messages that appeal to the target audiences of a particular social platform. The manager will create new content as well as work with others throughout campus to effectively collect and place user-generated content on social platforms. The Social Media Manager will engage with followers as well as monitor and respond to conversations as needed while maintaining the integrity of the Radford University brand. The Social Media Manager will also work closely with the Chief of Staff and Director of Executive Communications to assist with the President’s LinkedIn and Instagram accounts.

Reporting to the Director of Digital Communication and Marketing, the Social Media Manager must possess good judgment and plan a comprehensive social media content calendar for the academic year and identify and track key performance indicators (KPIs) to monitor the efficiency of social media content. The successful candidate will work collaboratively with members of the digital communication, media services, and graphic design teams in the Enrollment Management and Strategic Communications division as well as partners throughout campus. Candidate must maintain confidentiality with sensitive issues. The Social Media Manager must also be a creative storyteller and team player committed to continually improving the university's social media presence.

Required Qualifications

3-5 years of demonstrated experience as a content creator developing written and visual content (video and photo) for platforms such as LinkedIn, Facebook, and Instagram to reach and regularly engage with followers and constituents. Portfolio showcasing examples of written and visual content used on social or other digital platforms. Experience with social media management tools like Hootsuite. Experience with social media monitoring, reporting and analytics.

Experience following brand guidelines in all written and visual social media content.
Knowledge of current and emerging trends, technologies, and platforms in social media, as well as social media best practices.

Strong organizational, written and verbal skills.

Preferred Qualifications:

Crisis/issues communication experience. Previous experience in higher education social media management. Knowledge of social media accessibility best practices. Experience providing consultation and guidance to social media users throughout campus setting related to basic social media best practices and trends. Familiarity with project management systems such as Asana, Basecamp or Lytho.

Is this position Grant Funded: No

Is this position restricted: No

Is this position eligible for telework: No

Hours Per Week: 40

Months per Year: 12

Statement of Economic Interest Required: No

FLSA Status: Exempt

Work Classification: Classified Staff

Normal Work Schedule: 40 hours per week, some nights and weekends

Employee Classification: Media Specialist III

Department: Marketing and Communication

Salary: Up to $53,0000 depending on experience.

Department Contact Name: Gina Stike

Department Contact Phone: 5408315585

Department Contact Email: gstike@radford.edu

Equal Opportunity Statement:

Radford University does not discriminate with regard to race, color, sex, sexual orientation, disability, age, veteran status, national origin, religion, or political affiliation in the administration of its educational programs, activities, admission or employment practices.

Clery Statement

In compliance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, Radford University publishes an Annual Security and Fire Safety Report. The report includes the university’s policies, procedures, and programs concerning safety and security, as well as three years’ of crime statistics for our campus. As a prospective employee, you are entitled to a copy of this report. The report and statistical data can be found online at Radford.edu/police. You may also request a paper copy of the report from the Radford University Police Department located at 810 East Main Street PO Box 6883, Radford, VA, 24142.

Reasonable Accommodation Statement

If you are an individual with a disability and desire accommodation in the application process please contact the hiring department.

Criminal Background Check Statement

Radford University is committed to ensuring a safe and secure environment for all employees, students, volunteers, and stakeholders. As part of our hiring and screening process, we conduct criminal background checks in compliance with Virginia Code § 19.2-389 and other applicable state and federal laws. Successful candidates will be required to have a criminal background check.