Title: Director of Revenue Generation

Application Review Date: 05/29/2026

Campus Location: Radford City - Main Campus

Job Description

The Director of Revenue Generation is responsible for generating revenue through corporate partnership, ticket sales, and Name, Image and Likeness (NIL) opportunities. This position will assist in the overall athletic department corporate sponsorship program to include new sales, renewal of existing accounts, activation, achievement of sales goals, and consistent relationship building within the community. This position will collaborate with the external operations units and senior leadership to drive strategy, insight, and creative development of sponsorship opportunities to grow revenue. Actively network in the community to constantly create new sales leads. This position will also work with campus partners, local community members, and sponsors in developing NIL opportunities that will provide additional resources to the student-athletes. The position will accept additional duties and/or special projects as assigned by the Deputy Athletics Director and/or designee.

Required Qualifications

• Master’s degree or bachelor’s degree plus education, training and experience.
• Minimum of 2-4 years of experience in advertising or sports/event sponsorship.
• Proven track record of generating new business and retaining clients.
• Ability to work with minimal supervision and with interruptions while meeting the demands of multiple priorities and deadlines.
• Demonstrated interpersonal and communication skills with the ability to work effectively with internal and external constituents.
• Excellent communication and leadership abilities, ability to manage diverse personalities.

Preferred Qualifications:

Corporate sales experience within the Commonwealth of Virginia is preferred.

Special Instructions to Applicants

Employment Conditions: 

Is this position Grant Funded: No

Is this position restricted: No

Is this position eligible for telework: No

Hours Per Week: 40

Months per Year: 12

Statement of Economic Interest Required: Yes

FLSA Status: Exempt  Exempt

Work Classification: Administrative & Professional Faculty

Normal Work Schedule: 

Employee Classification: 01281

Department: Athletics Administration

Salary: commensurate with experience

Department Contact Name: Nicole Green

Department Contact Phone: 5408316194

Department Contact Email: ndlayton@radford.edu

Equal Opportunity Statement:

Radford University does not discriminate with regard to race, color, sex, sexual orientation, disability, age, veteran status, national origin, religion, or political affiliation in the administration of its educational programs, activities, admission or employment practices.

Clery Statement

In compliance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, Radford University publishes an Annual Security and Fire Safety Report. The report includes the university’s policies, procedures, and programs concerning safety and security, as well as three years’ of crime statistics for our campus. As a prospective employee, you are entitled to a copy of this report. The report and statistical data can be found online at Radford.edu/police. You may also request a paper copy of the report from the Radford University Police Department located at 810 East Main Street PO Box 6883, Radford, VA, 24142.

Reasonable Accommodation Statement

If you are an individual with a disability and desire accommodation in the application process please contact the hiring department.

Criminal Background Check Statement

Radford University is committed to ensuring a safe and secure environment for all employees, students, volunteers, and stakeholders. As part of our hiring and screening process, we conduct criminal background checks in compliance with Virginia Code § 19.2-389 and other applicable state and federal laws. Successful candidates will be required to have a criminal background check.