Title: Admissions Counselor

Application Review Date: September 28, 2026

Campus Location: Radford City - Main Campus

Job Description

The Admissions Counselor works directly with Deans, faculty, and staff, as needed, in the development of an effective, data-informed enrollment planning process to recruit a pool of students meeting the University’s strategic goals for all populations of students. The Admissions Counselor is responsible for meeting the enrollment goals of the University by independently developing and managing a specific assigned recruitment territory to identify, attract, select and enroll diverse and qualified students to Radford University. Through oversight of prospect generation, recruitment travel, outreach, and yield efforts related to both students and families, this position will establish direct territory-specific initiatives to meet territory recruitment goals.

The Admissions Counselor will be expected to engage in extensive recruitment travel (including evening, weekend, and extended overnight); conducting recruitment presentations across a territory; serving as ambassadors for Radford University to visiting prospective students and families; as well as advising potential freshman and transfer students on admissions procedures, policies, and pathways. The Admissions Counselor will develop an in-depth understanding of admissions practices, institutional policies, and program offerings to effectively recruit students.

The Admissions Counselor will also implement a domestic student recruitment plan which includes high school visits, two-year college visits, college fairs, information sessions, receptions, and meetings with secondary school and independent counselors, prospective students, families, and community-based organizations, and support the recruitment and admission of transfer students from institutions within the assigned territory.

The individual must be highly motivated, goal-oriented, attentive to detail, well-organized, able to multi-task, and work well under pressure and with diverse constituencies. The ideal candidate must possess a strong desire to work with prospective students and their families; demonstrate a genuine desire to represent Radford University and all its programs (to include college fairs and high school visits) with a positive attitude; possess strong verbal and written communication skills as well as computer and interpersonal skills. The candidate must be able to travel in and out of state in support of enrollment initiatives and be able to lift or move up to 20 pounds.

Disseminate information about Radford University and the admissions process, complete territory application review and approve admission decisions, and manage travel logistics associated with recruitment goals (high school visits, college fairs, recruitment events).

Required Qualifications

Must hold a valid driver’s license and a good driving record. Must be able to travel for recruitment. Proficient with the Microsoft Office suite. Ability to provide direct outreach through excellent written and verbal communication skills. Manage multiple tasks and work independently in a fast-paced environment. Strong organizational skills and ability to focus on details to oversee a recruitment territory. Have a high level of energy, enthusiasm, and professionalism.

A combination of knowledge, skills, and abilities, including education and experience in higher education or a related field or experience. Prior work experience within the field of admissions, recruitment, enrollment management, or a related field.

Preferred Qualifications:

Demonstrated relevant experience in Admissions, Marketing, or a related field. Experience working with a Student Information System (SIS) and Customer Relationship Management (CRM) software. Experience in developing and managing presentations through public speaking with diverse constituencies. Prior experience in admissions, student services, or related higher education settings. Possess a minimum of 2 years of relevant admissions experience and a willingness to travel.

Employment Conditions: Driver's license check.

Is this position Grant Funded: No

Is this position restricted: No

Is this position 100% telework: No

Hours Per Week: 40

Months per Year: 12

Statement of Economic Interest Required: No

FLSA Status: Exempt

Work Classification: Classified Staff

Normal Work Schedule: M-F 8:00 -5:00, some evenings and weekends

Employee Classification: Education Support Spec III

Department: Admissions

Salary: $45,739 - $51,000 depending on experience

Department Contact Name: Gina Stike

Department Contact Phone: 5408315585

Department Contact Email: gstike@radford.edu

Equal Opportunity Statement:

Radford University does not discriminate with regard to race, color, sex, sexual orientation, disability, age, veteran status, national origin, religion, or political affiliation in the administration of its educational programs, activities, admission or employment practices.

Clery Statement

In compliance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, Radford University publishes an Annual Security and Fire Safety Report. The report includes the university’s policies, procedures, and programs concerning safety and security, as well as three years’ of crime statistics for our campus. As a prospective employee, you are entitled to a copy of this report. The report and statistical data can be found online at Radford.edu/police. You may also request a paper copy of the report from the Radford University Police Department located at 810 East Main Street PO Box 6883, Radford, VA, 24142.

Reasonable Accommodation Statement

If you are an individual with a disability and desire accommodation in the application process please contact the hiring department.

Criminal Background Check Statement

Radford University is committed to ensuring a safe and secure environment for all employees, students, volunteers, and stakeholders. As part of our hiring and screening process, we conduct criminal background checks in compliance with Virginia Code § 19.2-389 and other applicable state and federal laws. Successful candidates will be required to have a criminal background check.